Track
Human Computer Interaction
Abstract
Trust plays a vital role in e-commerce to encourage desired transaction attitudes and behaviors from consumers. Research ontrust in e-commerce has employed many different theoretical frameworks and tested a variety of variables, resulting infragmented findings. This study attempts to synthesize previous empirical findings regarding antecedents and consequents oftrust in e-commerce. A meta-analysis is conducted. 52 empirical studies have been identified, and 207 effect sizes arecollected and meta-analyzed. Implications for future research are also discussed.
Recommended Citation
He, Jun, "UNDERSTANDING THE SOURCES AND IMPACTS OF TRUST IN E-COMMERCE: A META-ANALYSIS" (2011). AMCIS 2011 Proceedings - All Submissions. 142.
https://aisel.aisnet.org/amcis2011_submissions/142