Abstract
Generation Z (Gen Z) are a highly influential demographic group on the Internet. They are likely to use the Internet to search for health information in comparison to other generations. While older generations may use traditional search engines to search for health information, Gen Z are more likely to use social media platforms to search for health information. This to some extent is problematic. Health information on social media platforms can be prone to misinformation. This puts Gen Z at risk; potentially leading to negative health outcomes. Little is known of Gen Z’s trustworthiness assessments criteria. We postulate Gen Z may employ atypical trustworthiness assessment criteria’s when seeking health information on social media platforms. As such, in this proposed research study, we explore trustworthiness assessment criteria’s utilized by Gen Z when seeking health information on social media platforms. This research study is among the first to address this under-explored area. Theoretically, results of this research study will add to domain knowledge. Practically, it is hoped results of this research study would lead to tailored digital health literacy programs for Gen Z.
Recommended Citation
Inthiran, Anushia and Gahadad, Pallavi Rao, "How Do Gen Z Assess Health Information on Social Media
Platforms for Trustworthiness?" (2025). ACIS 2025 Proceedings. 23.
https://aisel.aisnet.org/acis2025/23