Toward Assimilated Use of Agentic Information Systems: An Action Research Perspective
Abstract
Organisations are compelled to explore agentic Information Systems (IS), yet many remain unsure how to turn promises into meaningful practice. Such value realisation is constrained by three challenges: fragmented use that yields inconsistent outcomes; opaque, socially contingent use that is sensitive to norms and stigma; and variably applied use that produces scattered efforts misaligned with organisational priorities. Together these conditions make assimilated use – effective use across individuals and groups that collectively advances the organisation’s overarching goals for using the system – difficult to achieve. We commenced an Action Research study with a mutualised Australian insurance company to address this challenge, supporting 55 members of the Senior Leadership Team in using a GenAI tool effectively. This research-in-progress paper reports insights from the first action cycle involving the design of a knowledge scaffolding artefact. The study advances understanding of effective use and develops assimilated use as a lens for system-level value.
Recommended Citation
Cai, Geoffrey; Tim, Yenni; Trieu, Van-Hau; and Burton-Jones, Andrew, "Toward Assimilated Use of Agentic Information Systems: An
Action Research Perspective" (2025). ACIS 2025 Proceedings. 171.
https://aisel.aisnet.org/acis2025/171