Intentions and Triggers: Why People Become Digital Nomads

Authors

Jacinda Suherly, University of New South WalesFollow
Sam Kirshner, University of New South WalesFollow
Michael Cahalane, University of New South WalesFollow
Daniel Schlagwein, University of SydneyFollow

Abstract

The emergence of digital nomadism reflects a significant shift in perceptions of and approaches to work, blending professional responsibilities with personal desires. This study investigates the underlying factors that motivate individuals to adopt a digital nomadic lifestyle, evaluating the role of psychological and situational triggers. Grounded in approach-avoidance theory, we propose a model that examines how travel intentions, job dissatisfaction and life events influence the decision to become a digital nomad. Through a 2x2 between-subject experiment, we will assess how these factors affect the likelihood of choosing a nomadic lifestyle over traditional employment. Our findings will contribute quantitative insights into the complex decision-making process driving digital nomadism and enrich the growing research area.

Recommended Citation

Suherly, Jacinda; Kirshner, Sam; Cahalane, Michael; and Schlagwein, Daniel, "Intentions and Triggers: Why People Become Digital Nomads" (2024). ACIS 2024 Proceedings. 85.
https://aisel.aisnet.org/acis2024/85