Abstract

Americans continuously and increasingly suffer data breaches that compromise their personal digital information. However, compared to their European counterparts, Americans seem to lack the drive to pressure legislators to pass robust privacy regulations that would help curtail such breaches. In this study, we aim to explore espoused cultural values as key factors that may help explain the difference in political will regarding privacy advocacy. Using an experimental factorial survey design, we will present American consumers with cultural appeals intended to leverage inherent cultural values, such that the consumer would be more likely to advocate for their own privacy protection.

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