Abstract
With the increasing use of social media, individuals are now exposed to risks stemming from the improper use of their data by their peers. This study replicates Ozdemir, Smith and Benamati's article, exploring the relationships among the constructs of privacy experiences, privacy awareness, trust, risk, and benefits and individuals’ behaviors are impacted by these relationships. We collected 248 valid responses through in-person surveys conducted within a rural area in India. Similar to the original study, the hypotheses were tested using SmartPLS. Our preliminary results enrich existing knowledge by revealing distinct privacy concerns in rural India compared with Western settings. Our findings not only reaffirm but also extend the original study’s implications, making it relevant to various contexts.
Recommended Citation
Kaur, Manjinder; Dhillon, Gurpreet; Smith, Kane J.; and Kaur, Joti, "Antecedents and Outcomes of Information Privacy Concerns: A Replication Study in Rural India" (2023). WISP 2023 Proceedings. 14.
https://aisel.aisnet.org/wisp2023/14