Abstract

Technological advancements allow for increasingly automated driving systems as well as the large-scale availability of fully autonomous vehicles (AVs) in the future. In this research-in-progress paper, we propose a research concept to further investigate the interplay of users’ perceived privacy risks and trust in AV safety associated with data breaches and system failures. Specifically, we aim to analyze whether system malfunctions impact privacy risk perceptions and whether data breaches impact users’ trust in AV safety by considering the trust in the AV manufacturer. Additionally, we offer first insights into preliminary data and explain our future research intentions. A more detailed understanding of the relationship between privacy and safety trust in the context of AVs could help manufacturers to better direct efforts to compensate for or prevent data breaches and system malfunctions potentially leading to increased user acceptance and technology adoption.

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