Abstract
Fear appeals are messages designed to persuade individuals to adopt a recommended behavior by describing the danger associated with a particular threat. This paper focuses on the persuasive roles of threat-related images and text in information security fear appeals and describes a series of studies that use neurophysiological measures to investigate how a fear appeal’s threat verbalization and visualization drive emotion and cognition in order to motivate appropriate information security behavior.
Recommended Citation
Durner, Vanessa, "A Picture vs. 1,000 Words: Threat Visualization and Verbalization in Information Security Fear Appeals" (2016). WISP 2016 Proceedings. 5.
https://aisel.aisnet.org/wisp2016/5
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