Abstract
Attracting potential candidates is vital for employers amidst an increasing shortage of skilled workers. This paper explores how employers can change job seekers' misconceptions about job roles and company culture through digital employer branding. Using a design science research approach, we iteratively develop and evaluate a digital game that aids job seekers in unlearning misconceptions. By recognizing, examining, reflecting on, and discarding inaccurate beliefs, they can gain a more realistic understanding of how a job or a company actually is and thus can make more informed application decisions. From an employer's viewpoint, the game serves as a digital tool to enhance hiring strategies by reducing the adverse impacts of a mismatch. Drawing on insights from human resources, serious games, and unlearning, our study contributes to the development of playful digital employer branding tools to help them navigate challenges in the dynamic landscape of digital recruitment.
Recommended Citation
Di Maria, Marco; Guski, Vanessa; Schoormann, Thorsten; and Knackstedt, Ralf, "Game-Based Unlearning: A Novel Approach to Overcome Misconceptions about Jobs and Employers" (2024). Wirtschaftsinformatik 2024 Proceedings. 7.
https://aisel.aisnet.org/wi2024/7