Abstract

Transforming vehicle data into actual value propositions remains a challenging endeavor. Consequently, there is a growing recognition in the car industry that collaboration among various stakeholders is essential to leverage value from data, leading to the emergence of automotive data ecosystems. However, it remains unclear why actors participate in these ecosystems, especially when co-creating and realizing value from vehicle data is complex and challenging. Through a multi-case study involving 12 interviews, we provide preliminary insights into why actors engage in automotive data ecosystems. We contribute to the literature by illustrating how the context influences engagement in these ecosystems. We also add to the understanding of Original Equipment Manufacturer (OEM) dispositions, further unpacking the automotive data ecosystem and its actors.

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