Abstract

Recent advancements in immersive technologies (ImTs) present various opportunities for small and medium-sized enterprises (SMEs) including the creation of virtual prototypes and the facilitation of employee training in extended reality settings. Integrating ImTs into their business models as part of the digitization process is increasingly viewed as essential for SMEs to maintain future competitiveness. However, despite the potential benefits, the adoption of ImTs by SMEs remains relatively low. This study analyses the affordances and constraints associated with the adoption of ImTs through a qualitative analysis of 10 semi-structured interviews with providers and users of ImTs in the context of SMEs. This research builds upon existing literature and provides valuable insights into the adoption of ImTs, including the hitherto underexposed facets of improved worker safety through ImTs as well as the lack of standardization, which are of particular interest in the context of SMEs.

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