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Description
The number of users discontinuing messaging services due to perceived privacy risks has grown rapidly in recent months. Still, research on privacy risks in this context has not received much attention. We aim to examine the impact of objective and perceived privacy risks on discontinuance usage. To determine the level of objective privacy risks, we analyze the privacy policy of the messaging service WhatsApp. So far, we identify aggregation, secondary use, identification, and increased accessibility to be the most prevalent objective risks. We propose a longitudinal design to capture individuals’ perceived privacy risks and test the influence of both risk dimensions on the discontinued use of messaging services. We contribute to literature by disentangling the interplay of objective and perceived privacy risks on discontinuance.
Recommended Citation
Kessler Verzar, Verena; Frenzel-Piasentin, Adeline; and Veit, Daniel, "A Discrepancy between Objective and Perceived Privacy Risks? Understanding Messaging Service’s Discontinuance Usage" (2022). Wirtschaftsinformatik 2022 Proceedings. 4.
https://aisel.aisnet.org/wi2022/human_rights/human_rights/4
A Discrepancy between Objective and Perceived Privacy Risks? Understanding Messaging Service’s Discontinuance Usage
The number of users discontinuing messaging services due to perceived privacy risks has grown rapidly in recent months. Still, research on privacy risks in this context has not received much attention. We aim to examine the impact of objective and perceived privacy risks on discontinuance usage. To determine the level of objective privacy risks, we analyze the privacy policy of the messaging service WhatsApp. So far, we identify aggregation, secondary use, identification, and increased accessibility to be the most prevalent objective risks. We propose a longitudinal design to capture individuals’ perceived privacy risks and test the influence of both risk dimensions on the discontinued use of messaging services. We contribute to literature by disentangling the interplay of objective and perceived privacy risks on discontinuance.