Business Models for Internet of Things Platforms: Empirical Development of a Taxonomy and Archetypes
Description
A wide range of Internet of Things platform providers operate diverse business models to cater for the manifold requirements of the IoT. This paper contributes to a more precise understanding of IoT platforms as an essential building block of the IoT based on the characteristics of its business models. Even though research listing technological dimensions according to which IoT platforms differ, they have neither been systematically derived nor been linked to the business model concept. In turn, they lack descriptive power on the heterogeneous value creation mechanisms of the platform providers. Within our research, we first analyzed 195 IoT platforms and systemically developed a taxonomy allowing the characterization of IoT platform business models. Second, based on this taxonomy, we identified nine archetypes of IoT platform business models and illustrated typical combinations of business model characteristics. Equipped with such an understanding, practice and research can analyze existing IoT platforms more accurately.
Business Models for Internet of Things Platforms: Empirical Development of a Taxonomy and Archetypes
A wide range of Internet of Things platform providers operate diverse business models to cater for the manifold requirements of the IoT. This paper contributes to a more precise understanding of IoT platforms as an essential building block of the IoT based on the characteristics of its business models. Even though research listing technological dimensions according to which IoT platforms differ, they have neither been systematically derived nor been linked to the business model concept. In turn, they lack descriptive power on the heterogeneous value creation mechanisms of the platform providers. Within our research, we first analyzed 195 IoT platforms and systemically developed a taxonomy allowing the characterization of IoT platform business models. Second, based on this taxonomy, we identified nine archetypes of IoT platform business models and illustrated typical combinations of business model characteristics. Equipped with such an understanding, practice and research can analyze existing IoT platforms more accurately.