Description

Augmented reality (AR) greatly diffused into the public consciousness in the last years, especially due to the success of mobile applications like Pokémon Go. However, only few people experienced different forms of augmented reality like head-mounted displays (HMDs). Thus, people have only a limited actual experience with AR and form attitudes and perceptions towards this technology only partially based on actual use experiences, but mainly based on hearsay and narratives of others, like the media or friends. Thus, it is highly difficult for developers and product managers of AR solutions to address the needs of potential users. Therefore, we disentangle the perceptions of individuals with a focus on their concerns about AR. Perceived concerns are an important factor for the acceptance of new technologies. We address this research topic based on twelve intensive interviews with laymen as well as AR experts and analyze them with a qualitative research method.

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Feb 28th, 8:00 AM

Unfolding Concerns about Augmented Reality Technologies: A Qualitative Analysis of User Perceptions

Augmented reality (AR) greatly diffused into the public consciousness in the last years, especially due to the success of mobile applications like Pokémon Go. However, only few people experienced different forms of augmented reality like head-mounted displays (HMDs). Thus, people have only a limited actual experience with AR and form attitudes and perceptions towards this technology only partially based on actual use experiences, but mainly based on hearsay and narratives of others, like the media or friends. Thus, it is highly difficult for developers and product managers of AR solutions to address the needs of potential users. Therefore, we disentangle the perceptions of individuals with a focus on their concerns about AR. Perceived concerns are an important factor for the acceptance of new technologies. We address this research topic based on twelve intensive interviews with laymen as well as AR experts and analyze them with a qualitative research method.

 

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