Perceived Ease of Use (PEoU) is one of the most central constructs in IS research. However, it has been examined only from an individual perspective. This article conceptualizes PEoU as a network construct. Results indicate three things. Firstly, the higher a person's PEoU, the more likely she or he is sought for advice. Secondly, there is a greater likelihood that a person seeks out another person for advice if the other person also seeks out the first person for advice. Thirdly, a person's PEoU will become similar to that of other persons' she or he seeks out for advice.
Putzke, Johannes; Fischbach, Kai; Schoder, Detlef; and Gloor, Peter, "The Coevolution of Network Structure and Perceived Ease of Use" (2013). Wirtschaftsinformatik Proceedings 2013. 96.