The Coevolution of Network Structure and Perceived Ease of Use

Authors

Johannes Putzke, University of Cologne, Cologne, GermanyFollow
Kai Fischbach, University of Bamberg, Bamberg, GermanyFollow
Detlef Schoder, University of Cologne, Cologne, GermanyFollow
Peter Gloor, MIT Center for Collective Intelligence, Cambridge, USAFollow

Abstract

Perceived Ease of Use (PEoU) is one of the most central constructs in IS research. However, it has been examined only from an individual perspective. This article conceptualizes PEoU as a network construct. Results indicate three things. Firstly, the higher a person's PEoU, the more likely she or he is sought for advice. Secondly, there is a greater likelihood that a person seeks out another person for advice if the other person also seeks out the first person for advice. Thirdly, a person's PEoU will become similar to that of other persons' she or he seeks out for advice.

Recommended Citation

Putzke, Johannes; Fischbach, Kai; Schoder, Detlef; and Gloor, Peter, "The Coevolution of Network Structure and Perceived Ease of Use" (2013). Wirtschaftsinformatik Proceedings 2013. 96.
https://aisel.aisnet.org/wi2013/96