In practice, the success or failure of business strategies is often determined by management as a gut feeling without taking into account quantitative information. If data is collected, it is often unclear how the data contributes to higher-level goals of the organization. GQM+Strategies® provides mechanisms for explicitly linking measurement goals to higher-level goals, and also to goals and strategies at the level of the entire business. It is based on experiences with software-related organizations, but is intended to be applicable in all kinds of businesses. This article gives an overview of the basic concepts and presents a practical case.