DETERMINING THE IMPACT OF BUSINESS STRATEGIES USING PRINCIPLES FROM GOAL-ORIENTED MEASUREMENT

Authors

Victor Basili, Fraunhofer Center for Experimental Software Engineering, Maryland College Park and University of Maryland, Maryland College Park
Jens Heidrich, Fraunhofer Institute for Experimental Software Engineering
Mikael Lindvall, Fraunhofer Center for Experimental Software Engineering, Maryland College Park
Jürgen Münch, Fraunhofer Institute for Experimental Software Engineering
Carolyn Seaman, Fraunhofer Center for Experimental Software Engineering, Maryland College Park and University of Maryland, Baltimore County
Myrna Regardie, Fraunhofer Center for Experimental Software Engineering, Maryland College Park
Adam Trendowicz, Fraunhofer Institute for Experimental Software Engineering

Abstract

In practice, the success or failure of business strategies is often determined by management as a gut feeling without taking into account quantitative information. If data is collected, it is often unclear how the data contributes to higher-level goals of the organization. GQM+Strategies® provides mechanisms for explicitly linking measurement goals to higher-level goals, and also to goals and strategies at the level of the entire business. It is based on experiences with software-related organizations, but is intended to be applicable in all kinds of businesses. This article gives an overview of the basic concepts and presents a practical case.

Recommended Citation

Basili, Victor; Heidrich, Jens; Lindvall, Mikael; Münch, Jürgen; Seaman, Carolyn; Regardie, Myrna; and Trendowicz, Adam, "DETERMINING THE IMPACT OF BUSINESS STRATEGIES USING PRINCIPLES FROM GOAL-ORIENTED MEASUREMENT" (2009). Wirtschaftsinformatik Proceedings 2009. 43.
https://aisel.aisnet.org/wi2009/43