Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels

Authors

Claas Müller-Lankenau, University of Muenster, Germany
Kai Wehmeyer, University of Muenster, Germany
Stefan Klein, University College Dublin, Ireland

Recommended Citation

Müller-Lankenau, Claas; Wehmeyer, Kai; and Klein, Stefan, "Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels" (2005). Wirtschaftsinformatik Proceedings 2005. 10.
https://aisel.aisnet.org/wi2005/10