Fake Yet Authentic: How Virtual Streamers’ Emotional Intelligence Drives User Engagement

Authors

• Jiehui Zheng, Alibaba Business School, Hangzhou Normal University, 311100, China
• Jinxiao Zhang, Alibaba Business School, Hangzhou Normal University, 311100, China
• Jiahui Wang, Alibaba Business School, Hangzhou Normal University, 311100, China
• Shichao Wang, Alibaba Business School, Hangzhou Normal University, 311100, ChinaFollow

Recommended Citation

Zheng, Jiehui; Zhang, Jinxiao; Wang, Jiahui; and Wang, Shichao, "Fake Yet Authentic: How Virtual Streamers’ Emotional Intelligence Drives User Engagement" (2026). WHICEB 2026 Proceedings. 97.
https://aisel.aisnet.org/whiceb2026/97