When AI Is Revealed: The Impact of Audience-Initiated AI Revealing on User Engagement in Short-Form Videos

Authors

• Jiacheng Zhang, School of Information, Central University of Finance and Economics, Beijing, 100081, ChinaFollow
• Tongcan Wang, School of Information, Central University of Finance and Economics, Beijing, 100081, China

Recommended Citation

Zhang, Jiacheng and Wang, Tongcan, "When AI Is Revealed: The Impact of Audience-Initiated AI Revealing on User Engagement in Short-Form Videos" (2026). WHICEB 2026 Proceedings. 95.
https://aisel.aisnet.org/whiceb2026/95