The Effects of Front-End Real-Name Display on Physicians’ Content Provision: Evidence from a Social Media Platform

Authors

• Mingyao Zhu, Dalian University of Technology, School of Business, Panjin 124221, LN, China
• Yabin Yang, Dalian University of Technology, School of Business, Panjin 124221, LN, China
• Wenchao Du, Social Science Domain, Beijing Institute of Technology, Zhuhai 519088, GD, China

Recommended Citation

Zhu, Mingyao; Yang, Yabin; and Du, Wenchao, "The Effects of Front-End Real-Name Display on Physicians’ Content Provision: Evidence from a Social Media Platform" (2026). WHICEB 2026 Proceedings. 86.
https://aisel.aisnet.org/whiceb2026/86