Research on the Impact of Perceived threat of Recommendation Algorithms on Users' Privacy Protection Intention in Social E-commerce Platform

Authors

• Chaofeng Li, School of Management, South-Central Minzu University, Wuhan 430074, China, Research Center of Digital Development and Governance in Minority Areas, South-Central Minzu University, Wuhan 430074, China
• Yuran Wu, School of Management, South-Central Minzu University, Wuhan 430074, China, Research Center of Digital Development and Governance in Minority Areas, South-Central Minzu University, Wuhan 430074, China
• Hang Xu, School of Management, South-Central Minzu University, Wuhan 430074, China, Research Center of Digital Development and Governance in Minority Areas, South-Central Minzu University, Wuhan 430074, China

Recommended Citation

Li, Chaofeng; Wu, Yuran; and Xu, Hang, "Research on the Impact of Perceived threat of Recommendation Algorithms on Users' Privacy Protection Intention in Social E-commerce Platform" (2026). WHICEB 2026 Proceedings. 82.
https://aisel.aisnet.org/whiceb2026/82