It's Not What You Say, but How You Say It: The Impact of Communication Strategies on Advice Adoption

Authors

• Ding Cui, School of Business, Dalian University of Technology, Panjin 124221, LN, China
• Zhe Yang, School of Business, Dalian University of Technology, Panjin 124221, LN, ChinaFollow
• Wenchao Du, Social Science Domain, Beijing Institute of Technology, Zhuhai 519088, GD, China
• Yabin Yang, School of Business, Dalian University of Technology, Panjin 124221, LN, China

Recommended Citation

Cui, Ding; Yang, Zhe; Du, Wenchao; and Yang, Yabin, "It's Not What You Say, but How You Say It: The Impact of Communication Strategies on Advice Adoption" (2026). WHICEB 2026 Proceedings. 70.
https://aisel.aisnet.org/whiceb2026/70