Appearance Corresponds to Words: Exploring the Effect of the Congruence between Doctors' Visual Image and Language Style on Patient Satisfaction with Online Healthcare Services

Authors

• Hualong Yang, Guangdong University of Technology No. 161 Yinglong Road, Guangzhou, Guangdong, China
• Zilong Wang, Guangdong University of Technology No. 161 Yinglong Road, Guangzhou, Guangdong, ChinaFollow

Recommended Citation

Yang, Hualong and Wang, Zilong, "Appearance Corresponds to Words: Exploring the Effect of the Congruence between Doctors' Visual Image and Language Style on Patient Satisfaction with Online Healthcare Services" (2026). WHICEB 2026 Proceedings. 61.
https://aisel.aisnet.org/whiceb2026/61