Physician Peer Communication in Online Communities: Visible Cues, Social Comparison, and Participation Behaviors

Authors

• Jiayi Li, School of Management, Harbin Institute of Technology, Harbin, Heilongjiang, 150001, China
• Xitong Guo, School of Management, Harbin Institute of Technology, Harbin, Heilongjiang, 150001, ChinaFollow
• Tianshi Wu, School of Management, Harbin Institute of Technology, Harbin, Heilongjiang, 150001, China

Recommended Citation

Li, Jiayi; Guo, Xitong; and Wu, Tianshi, "Physician Peer Communication in Online Communities: Visible Cues, Social Comparison, and Participation Behaviors" (2026). WHICEB 2026 Proceedings. 53.
https://aisel.aisnet.org/whiceb2026/53