An RFM-based Customer Segmentation Method for E-commerce Using K-means Clustering

Authors

• Xiaowen Sun, School of Management, Guangdong University of Education, Guangzhou, China
• Qing Xia, School of Management, Guangdong University of Education, Guangzhou, China

Recommended Citation

Sun, Xiaowen and Xia, Qing, "An RFM-based Customer Segmentation Method for E-commerce Using K-means Clustering" (2026). WHICEB 2026 Proceedings. 50.
https://aisel.aisnet.org/whiceb2026/50