Too Many Choices? Vendor Proliferation and Employer Utility in Crowdsourcing Platforms

Authors

• Xinlan Lin, College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, China
• Xiaolun Wang, College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, ChinaFollow
• Wei Zhong, College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, China
• Yu Yuan, College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, China
• Junying Lin, College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, China

Recommended Citation

Lin, Xinlan; Wang, Xiaolun; Zhong, Wei; Yuan, Yu; and Lin, Junying, "Too Many Choices? Vendor Proliferation and Employer Utility in Crowdsourcing Platforms" (2026). WHICEB 2026 Proceedings. 49.
https://aisel.aisnet.org/whiceb2026/49