Privacy-Preserving Decision Model for E-commerce Pre-sales Recommendation: Causal Trade-off Between Utility and Risk

Authors

• Huosong Xia, School of Management, Wuhan Textile University, Wuhan 430073, China; Center of Enterprise Decision Support, Key Research Institute of Humanities and Social Sciences in Universities of Hubei Province, China; Research Institute of Management and Economics, Wuhan Textile University, Wuhan 430073, China
• Ningjie Zhang, School of Management, Wuhan Textile University, Wuhan 430073, ChinaFollow

Recommended Citation

Xia, Huosong and Zhang, Ningjie, "Privacy-Preserving Decision Model for E-commerce Pre-sales Recommendation: Causal Trade-off Between Utility and Risk" (2026). WHICEB 2026 Proceedings. 35.
https://aisel.aisnet.org/whiceb2026/35