Privacy Risk and Governance for Generative AI in Global E-Commerce: A Systematic Review and Operational Framework

Authors

• Jiayi Gu, School of Information, Central University of Finance and Economics, Beijing 100081, China
• Jiacheng Zhang, School of Information, Central University of Finance and Economics, Beijing 100081, ChinaFollow

Recommended Citation

Gu, Jiayi and Zhang, Jiacheng, "Privacy Risk and Governance for Generative AI in Global E-Commerce: A Systematic Review and Operational Framework" (2026). WHICEB 2026 Proceedings. 31.
https://aisel.aisnet.org/whiceb2026/31