From Scrolling to Purchase: A Study on Trust Calibration and Decision Paths in Preventive Health Product Consumption Based on PPM Model

Authors

• Yue Yue Han, School of Information and Communication, Nankai University, Tianjin, China
• Yichen Yichen Guo, School of Information and Communication, Nankai University, Tianjin, China
• Mengli Yu, School of Information and Communication, Nankai University, Tianjin, China ： Publishing Research Institute, Nankai University, Tianjin, China ： Academy for Advanced Interdisciplinary Studies, Nankai University, Tianjin, China

Recommended Citation

Yue Han, Yue; Yichen Guo, Yichen; and Yu, Mengli, "From Scrolling to Purchase: A Study on Trust Calibration and Decision Paths in Preventive Health Product Consumption Based on PPM Model" (2026). WHICEB 2026 Proceedings. 22.
https://aisel.aisnet.org/whiceb2026/22