Joint Pricing and Product Attribute Competition under Discrete Choice Demand: Structural Properties and Equilibrium Analysis

Authors

• Jun Ma, Department of Decision Sciences, MacEwan University, Edmonton, AB, T5J 4S2, Canada
• June Dong, Department of Marketing and Management, State University of New York at Oswego, Oswego, NY, 13126, USA
• Yiliu Tu, Department of Mechanical and Manufacturing Engineering, University of Calgary, Calgary, AB, T2N 1N4, Canada

Recommended Citation

Ma, Jun; Dong, June; and Tu, Yiliu, "Joint Pricing and Product Attribute Competition under Discrete Choice Demand: Structural Properties and Equilibrium Analysis" (2026). WHICEB 2026 Proceedings. 18.
https://aisel.aisnet.org/whiceb2026/18