Co-opetition Games and Strategic Choices of Long-Form and ShortForm Video Platforms

Authors

• Pengyu Chen,, School of Information Management, Central China Normal University, Wuhan, China
• Keke Huang, School of Information Management, Central China Normal University, Wuhan, China
• Xu Liu, City University of Hong Kong, Hong Kong, China
• Hefeng Zhang, City University of Hong Kong, Hong Kong, China

Recommended Citation

Chen,, Pengyu; Huang, Keke; Liu, Xu; and Zhang, Hefeng, "Co-opetition Games and Strategic Choices of Long-Form and ShortForm Video Platforms" (2026). WHICEB 2026 Proceedings. 15.
https://aisel.aisnet.org/whiceb2026/15