More Than Presence: How Emoji Placement and Intensity Shape Approval and Social Engagement

Authors

• Xixi Wang, Department of Management Science and Engineering, Harbin Institute of Technology, Harbin 150001, China
• Nan Zhang, Department of Management Science and Engineering, Harbin Institute of Technology, Harbin 150001, ChinaFollow

Recommended Citation

Wang, Xixi and Zhang, Nan, "More Than Presence: How Emoji Placement and Intensity Shape Approval and Social Engagement" (2026). WHICEB 2026 Proceedings. 126.
https://aisel.aisnet.org/whiceb2026/126