A Study on the Relationship between Supply Chain Digital Traceability and Customers’ Willingness to E-shopping Food

Authors

• Jiahui Dong, Guangdong University of Finance & Economics, School of Business Administration, Guangzhou GD 510320, China;
• Minjin Zhong, Guangdong University of Technology, School of Management, Guangzhou GD 510520, China;
• Yongtao Zheng, Guangdong University of Foreign Studies, School of Business, Guangzhou GD 510006, China.
• Bin Wang, Guangdong University of Finance & Economics, School of Business Administration, Guangzhou GD 510320, China;

Recommended Citation

Dong, Jiahui; Zhong, Minjin; Zheng, Yongtao; and Wang, Bin, "A Study on the Relationship between Supply Chain Digital Traceability and Customers’ Willingness to E-shopping Food" (2026). WHICEB 2026 Proceedings. 12.
https://aisel.aisnet.org/whiceb2026/12