The effects of BOPS cooperation on advertising and pricing decisions in omnichannel retailing

Authors

• Jiao Hu, College of Economics & Management, China Three Gorges University, Yichang 443002, ChinaFollow
• Li Li, Li Li School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China
• Xiang He, School of Media and Arts, Nanjing University of Posts and Telecommunications, Nanjing 210023, China

Recommended Citation

Hu, Jiao; Li, Li; and He, Xiang, "The effects of BOPS cooperation on advertising and pricing decisions in omnichannel retailing" (2026). WHICEB 2026 Proceedings. 118.
https://aisel.aisnet.org/whiceb2026/118