Key factors influencing consumer purchase intention in e-commerce livestreaming: a ternary perspective based on meta-analysis

Authors

Min Zhang, School of Information Management, Wuhan University, Wuhan, 430072, ChinaFollow
Jianing Wang, School of Information Management, Wuhan University, Wuhan, 430072, China
Sihong Li, School of Information Management, Wuhan University, Wuhan, 430072, China

Recommended Citation

Zhang, Min; Wang, Jianing; and Li, Sihong, "Key factors influencing consumer purchase intention in e-commerce livestreaming: a ternary perspective based on meta-analysis" (2025). WHICEB 2025 Proceedings. 9.
https://aisel.aisnet.org/whiceb2025/9