Gamification Competition Mechanisms and Goal Gradient Effect on Online Fundraising Platforms for Charity

Authors

Manning Li, School of Business Administration, Northeastern University, Shenyang, ChinaFollow
Miaomiao Li, School of Business Administration, Northeastern University, Shenyang, China
Xiaoying Li, School of Business Administration, Northeastern University, Shenyang, China
Qian Wan, School of Business Administration, Northeastern University, Shenyang, China
Xinyue Wang, School of Business Administration, Northeastern University, Shenyang, China

Recommended Citation

Li, Manning; Li, Miaomiao; Li, Xiaoying; Wan, Qian; and Wang, Xinyue, "Gamification Competition Mechanisms and Goal Gradient Effect on Online Fundraising Platforms for Charity" (2025). WHICEB 2025 Proceedings. 89.
https://aisel.aisnet.org/whiceb2025/89