Can Anthropomorphism Gain an Advantage? The Impact of Virtual Idols' Anthropomorphism on Follower Recognition and Engagement

Authors

Jieyu Qiu, School of Information, Central University of Finance and Economics, Beijing, 100081, China
Tianmei Wang, School of Information, Central University of Finance and Economics, Beijing, 100081, ChinaFollow
Chunliu Gu, School of Information, Central University of Finance and Economics, Beijing, 100081, China
Yaoyao Li, School of Information, Central University of Finance and Economics, Beijing, 100081, China

Recommended Citation

Qiu, Jieyu; Wang, Tianmei; Gu, Chunliu; and Li, Yaoyao, "Can Anthropomorphism Gain an Advantage? The Impact of Virtual Idols' Anthropomorphism on Follower Recognition and Engagement" (2025). WHICEB 2025 Proceedings. 8.
https://aisel.aisnet.org/whiceb2025/8