The Impact of Generative AI Models on Consumer Purchase Behavior in E-Commerce Platforms: Evidence from a Quasi-natural Experiment

Authors

Jianing Xie, School of Economics and Management, Xidian University, Xi’an, Shaanxi, China
Mingqian Li, School of Economics and Management, Xidian University, Xi’an, Shaanxi, China
Rong Du, School of Economics and Management, Xidian University, Xi’an, Shaanxi, ChinaFollow
David Townsend, Department of Management, Pamplin College of Business, Virginia Polytechnic Institute and State University, Blacksburg, Virginia, USA

Recommended Citation

Xie, Jianing; Li, Mingqian; Du, Rong; and Townsend, David, "The Impact of Generative AI Models on Consumer Purchase Behavior in E-Commerce Platforms: Evidence from a Quasi-natural Experiment" (2025). WHICEB 2025 Proceedings. 79.
https://aisel.aisnet.org/whiceb2025/79