Factors Influencing the Communication Effect of Online Videos for AI Knowledge Learning: A Case Study of AI Learning Content on Bilibili

Authors

Maomao Chi, School of Economics and Management, China University of Geosciences (Wuhan), China
Haiyan Ma, School of Economics and Management, China University of Geosciences (Wuhan), ChinaFollow
Yanping Li, School of Economics and Management, China University of Geosciences (Wuhan), China
Heying, Zhou, School of Economics and Management, China University of Geosciences (Wuhan), China

Recommended Citation

Chi, Maomao; Ma, Haiyan; Li, Yanping; and Zhou, Heying,, "Factors Influencing the Communication Effect of Online Videos for AI Knowledge Learning: A Case Study of AI Learning Content on Bilibili" (2025). WHICEB 2025 Proceedings. 76.
https://aisel.aisnet.org/whiceb2025/76