A Study of Factors Influencing Users' Continuance Intention of Digital Platform

Authors

Jin Li, School of Management, Guangdong University of Education, Guangzhou
Yan Chen, School of Management, Guangdong University of Education, Guangzhou
Xiaoren Mei, School of Management, Guangdong University of Education, Guangzhou
Qing Xia, School of Management, Guangdong University of Education, Guangzhou

Recommended Citation

Li, Jin; Chen, Yan; Mei, Xiaoren; and Xia, Qing, "A Study of Factors Influencing Users' Continuance Intention of Digital Platform" (2025). WHICEB 2025 Proceedings. 61.
https://aisel.aisnet.org/whiceb2025/61