Research on influencing factors of users’ purchase intention of blind box in the model of e-commerce live streaming

Authors

Yifan Tian, Xi’an Jiaotong-Liverpool University, Jiangsu, 215400, ChinaFollow

Recommended Citation

Tian, Yifan, "Research on influencing factors of users’ purchase intention of blind box in the model of e-commerce live streaming" (2025). WHICEB 2025 Proceedings. 6.
https://aisel.aisnet.org/whiceb2025/6