Is It Better to Lead or Resonate? An Empirical Study on the Effect of Doctors' Communication Style on Doctor-Patient Relationship in Online Healthcare Community

Authors

Jiuan Jiang, School of Management, Beijing Institute of Technology, Beijing, 100089, China
Liuan Wang, School of Management, Beijing Institute of Technology, Beijing, 100089, China; Qionghai Hospital of Traditional Chinese Medicine, Qionghai, 571400, ChinaFollow
Lujiang Zhang, Xinxiang Medical University, Xinxiang, 453000, China
Sui Liu, Qionghai Hospital of Traditional Chinese Medicine, Qionghai, 571400, China
Xue Yang, Qionghai Hospital of Traditional Chinese Medicine, Qionghai, 571400, China

Recommended Citation

Jiang, Jiuan; Wang, Liuan; Zhang, Lujiang; Liu, Sui; and Yang, Xue, "Is It Better to Lead or Resonate? An Empirical Study on the Effect of Doctors' Communication Style on Doctor-Patient Relationship in Online Healthcare Community" (2025). WHICEB 2025 Proceedings. 56.
https://aisel.aisnet.org/whiceb2025/56