Influence of Virtual Anchor Driven by AI-human Collaboration on Sales in Live Streaming E-commerce

Authors

Rong Du, School of Economics and Management, Xidian University, Xi'an, 710126, ChinaFollow
Yang Chen, School of Economics and Management, Xidian University, Xi'an, 710126, China
Shizhong Ai, School of Economics and Management, Xidian University, Xi'an, 710126, China
Yi Chen, Martin Tuchman School of Management, New Jersey Institute of Technology, 07102, USA

Recommended Citation

Du, Rong; Chen, Yang; Ai, Shizhong; and Chen, Yi, "Influence of Virtual Anchor Driven by AI-human Collaboration on Sales in Live Streaming E-commerce" (2025). WHICEB 2025 Proceedings. 51.
https://aisel.aisnet.org/whiceb2025/51