Suppliers’ Pricing Decisions and Streamers’ effort decisions in E-commerce Live Streaming Considering Consumer Returns

Authors

Rencai Zhang, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, China
Tiantian Yu, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, China
Miao Wang, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, ChinaFollow
Min Wang, Nanjing University of Aeronautics and Astronautics, Nanjing, 211106, China

Recommended Citation

Zhang, Rencai; Yu, Tiantian; Wang, Miao; and Wang, Min, "Suppliers’ Pricing Decisions and Streamers’ effort decisions in E-commerce Live Streaming Considering Consumer Returns" (2025). WHICEB 2025 Proceedings. 5.
https://aisel.aisnet.org/whiceb2025/5