Benign Envy: Exploring the Differences in the Impacts of Virtual and Human Influencers on Travel Intention

Authors

Rongqin Liu, College of Business, Nanning University, Nanning City, China
Ling Lin, College of Artificial Intelligence (CUIT Shuangliu Industrial College), Chengdu University of Information Technology, Chengdu, ChinaFollow
Shanjian Liu, China Energy Engineering Group Guangxi Electric Power Design Institute CO., LTD, Nanning, China

Recommended Citation

Liu, Rongqin; Lin, Ling; and Liu, Shanjian, "Benign Envy: Exploring the Differences in the Impacts of Virtual and Human Influencers on Travel Intention" (2025). WHICEB 2025 Proceedings. 38.
https://aisel.aisnet.org/whiceb2025/38