Revealing the Impact of Anchor's Physical Language on Live-streaming E-commerce Performance

Authors

Hangsheng Yang, School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, China
Quanmingyue Liu, School of Finance, Southwestern University of Finance and Economics, Chengdu 611130, China
Chuan Luo, School of Management Science and Engineering, Southwestern University of Finance and Economics, Chengdu 611130, China

Recommended Citation

Yang, Hangsheng; Liu, Quanmingyue; and Luo, Chuan, "Revealing the Impact of Anchor's Physical Language on Live-streaming E-commerce Performance" (2025). WHICEB 2025 Proceedings. 20.
https://aisel.aisnet.org/whiceb2025/20