How Review Trust and Digital Reputation Affect Review Adoption: An Expansion of the Elaboration Likelihood Model

Authors

Jiali Li, School of Management, Wuhan Donghu University, Wuhan 430212, ChinaFollow
Liubo Hu, School of Management, Wuhan Donghu University, Wuhan 430212, China

Recommended Citation

Li, Jiali and Hu, Liubo, "How Review Trust and Digital Reputation Affect Review Adoption: An Expansion of the Elaboration Likelihood Model" (2024). WHICEB 2024 Proceedings. 97.
https://aisel.aisnet.org/whiceb2024/97