Backers’ Preferences in Crowdfunding Projects: Field Experiments Based on Project Characteristics

Authors

Ziyi Tian, Jiangsu University of Science and Technology, Zhenjiang 212100, China
Nianxin Wang, Jiangsu University of Science and Technology, Zhenjiang 212100, ChinaFollow

Recommended Citation

Tian, Ziyi and Wang, Nianxin, "Backers’ Preferences in Crowdfunding Projects: Field Experiments Based on Project Characteristics" (2024). WHICEB 2024 Proceedings. 67.
https://aisel.aisnet.org/whiceb2024/67